When you’re making a website you have to ensure you cover certain points to make sure it will perform as well as it can.  Making a good layout for your website will attract visitors to stay longer if it’s pleasing on the eyes and easy to navigate around.  No one would want to stay on a site that they can’t operate correctly so make sure it’s very user friendly.  Make your design unique to your site and try not to use free templates as this shows how dedicated you are to the site.  If you see a site with the same template there is more chance you will forget about it once you have left.

Make unique focal points about your site such as a nice logo that you have either designed yourself or had a professional design, and then you can incorporate it into everything related to your site such as letter heads, blogs, business cards and many more.

The most important factor of your web design is the content you have on site, make sure that you don’t copy anyone else’s content as it will only show in the search engine results and you will be penalised for it.  Duplicate content will perform very poorly and do you absolutely no good as you won’t rank for any desired keywords.  On the same token, poorly written content can have negative effects on your site making it perform badly in the search engines so you have to make sure just as much effort goes into the content as you took designing it.  If your not very good at English then it would be worthwhile getting a professional to write you a few pages to get you on your way to making some money then buy more when you can afford it.